Special Information

• This position can a remote position which allows the incumbent to complete their work at a location other than an NAU site, campus, or facility with or without accommodation. The incumbent may occasionally work in a shared site, but primarily will work elsewhere.
• This position is also available as a hybrid position which would allow the incumbent to complete their work at both an NAU site, campus, or facility and at a non-centralized site with or without accommodation.

About the Department/College

Strategic Enrollment and Marketing focuses on recruiting and enrolling students as the cornerstone of NAU’s mission. By integrating marketing and communications alongside enrollment efforts, we (will) tell NAU’s transformative story to attract diverse learners and drive student success. Our work sharpens focus, aligns talent and resources with university priorities, and invests in high-impact strategies to ensure long-term sustainability. With unwavering commitment, we advance NAU’s vision as a leading engine of opportunity and excellence.

About the Position

NAU’s division of Strategic Enrollment and Marketing (SEM) focuses on recruiting and enrolling students as the cornerstone of NAU’s mission. Working in SEM Analytics and Assessment, the Business Intelligence Analyst, Senior will help develop tools for strategic analysis and monitor key indicators regarding recruitment, marketing, financial aid, and enrollment to inform decisions, operations, and goals. The Business Intelligence Analyst, Senior, will work closely with other analysts and SEM leadership to apply knowledge of enrollment and marketing concepts, practice, and procedures to identify and meet departmental and divisional data needs.

Responsibilities Include

Data Analysis – 50%

•  Extract, clean, and transform data from multiple sources—including Student Information System (PeopleSoft/Enterprise Reporting), CRM (Salesforce), and marketing platforms—to conduct analyses that inform departmental and divisional efforts
•  Work closely with Strategic Enrollment and Marketing colleagues to determine data requirements, including outcome metrics and Key Performance Indicators (KPIs), and align analyses with goals
• Monitor and analyze key performance indicators (KPIs) and outcome metrics to assess progress toward goals and identify improvement opportunities
• Collaborate with staff from other university departments and divisions to maintain and enhance enrollment forecasting methods
• Promote a culture of evidence-based approaches and data-informed decision making

Enrollment and Marketing Strategy – 20%

• Apply knowledge of enrollment and marketing concepts, practice, and procedures to perform complex analytics; identifies issues and solutions and works to improve existing processes
• Serve as subject matter expert and specialize in developing, implementing, managing and evaluating various university systems, including Salesforce, Salesforce Marketing Cloud, Business Objects/Enterprise Reporting, Power BI/Tableau, PeopleSoft, etc, for the division
• Work closely with division leaders to support partners affiliated with various functional areas

Marketing Analytics and Performance Reporting – 10%

• Track and report on campaign performance across platforms, including email, SMS, print, and digital tactics, leveraging tools such as Marketing Cloud, UTMs, and internal dashboards
• Deliver real-time insights and performance updates to support agile decision-making and strategic pivots
• Provide weekly reporting summaries, contribute to reporting decks, and communicate performance insights via internal channels such as the Machine Campaign Channel
• Collaborate with team members to embed measurement strategies and analytics considerations into campaign workflows
• Contribute to the development of broader SEM analytics strategy, connecting campaign-level data to overall enrollment funnel performance and strategic goals

Dashboarding and Data Visualization – 10%

• Create, maintain, and monitor complex dashboards and data visualizations using business intelligence and marketing platforms
• Identify and effectively communicate trends and insights from dashboards and data visualizations in support of departmental and divisional objectives

Communication and Documentation – 5%

• Maintains thoroughly documented and up-to-date procedural manual for common projects and annual reports
• Collaborate with other Business Intelligence Analysts and Director of Analytics and Assessment to ensure projects are executed appropriately

Other – 5%

• Other duties as assigned

Minimum Qualifications

• Bachelor’s degree.
• 3 years of accounting or business experience.

*A combination of related education, experience, and training may be used as an equivalent to the above Minimum Qualifications.

Preferred Qualifications

• Experience in a higher education setting
• Experience working in marketing, enrollment, communications, and/or recruitment
• Experience with Salesforce Marketing Cloud data extraction, analytics, and dashboard development
• Experience designing SQL queries to extract data
• Proficiency in data visualization tools, particularly Power BI
• Google Analytics 4 and Agency Analytics
• UTM, QR Code, Friendly urls Analytics
• Landing Pages Analytics, particularly Marketing Cloud
• Digital paid media analytics
• Familiarity with a statistical programming language
• Familiarity with cloud-based data platforms, particularly Microsoft Fabric (Lakehouse, Data Pipelines) or related Azure data services

Knowledge, Skills, & Abilities

Knowledge

• Advanced knowledge of routine business analysis tools and processes, including data gathering and forecasting methods
• Advanced knowledge of enrollment and marketing business analysis tools and processes, including data compilation and reporting methods
• Knowledge of business activity monitoring and electronic data processing.
• Knowledge of financial analysis/reporting in higher education.

Skills

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Skill in forecasting
• Data analysis skills
• Acute attention to detail
• Strong problem solving, organizational, and analytical capabilities
• Skill in developing and maintaining relationships

Abilities

• Balances competing priorities
• Demonstrates strong problem solving, organizational, and analytical capabilities
• Analyzes complex situations and anticipates issues
• Communicates effectively

Compensation

Salary range is $67,714.00 - 75,000. Annual salary commensurate with candidate's qualifications and related experience.

Pre-Employment Check

Northern Arizona University requires satisfactory results for the following: a criminal background investigation, an employment history verification and a degree verification (in some cases) prior to employment. You may also be required to complete a fingerprint background check. Also, as an employer in the state of Arizona, NAU is required to participate in the federal E-Verify program that assists employers with verifying new employees' right to work in the United States.

This position has been identified as a safety/security sensitive position. Therefore, per AZ Revised Statute, Northern Arizona University requires satisfactory results for the following: a criminal background investigation, employment history investigation, degree verification (in some cases) and fingerprinting. If you are applying for a job that requires a CDL, you will be required to register with the Federal Motor Carrier Safety Administration Drug & Alcohol Clearinghouse and adhere to the clearinghouse requirements.

Notice of Availability of the Annual Fire and Security Report

Each year Northern Arizona University releases an Annual Security Report. The report is a result of a federal law known as the Clery Act. The report includes Clery reportable crime statistics for the three most recent completed calendar years and discloses procedures, practices and programs NAU uses to keep students and employees safe including how to report crimes or other emergencies occurring on campus. In addition, the Fire Safety Report is combined with the Annual Security Report for the NAU Flagstaff Mountain Campus as this campus has on-campus student housing. This report discloses fire safety policies and procedures related to on-campus student housing and statistics for fires that occurred in those facilities. If you would like a free paper copy of the report, please contact the NAUPD Records Department at (928) 523-8884 or by visiting the department at 525 E. Pine Knoll Drive in Flagstaff.

Immigration Support/Sponsorship

NAU will not provide any U.S. immigration support or sponsorship for this position.

Submit your Application

To apply for this position, please click on the "Apply" button on this page. You must submit your application by midnight of the application deadline.

If you are an individual with a disability and need reasonable accommodation to participate in the hiring process, please contact the Disability Resources Office at 928-523-8773, DR@nau.edu, or PO Box 5633, Flagstaff AZ 86011.